Determining the use of language: User? Reader?

As I am in the process of writing my book I find that the same challenges in the use of language crop up. The main one I have difficulty being consistent about is how to term the person who reads, uses, consumes etc. visualisation work. Especially, when I am constructing a sentence that really needs a singular catch-all label and not a multi-comma-separated list – that just makes it clumsy both to write and to read.

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