‘Watch Dogs: WeAreData’ smart city data mapping

To accompany the launch of the Watch Dogs video game, ‘WatchDogs: WeAreData‘ is a demonstration of some of the ‘smart cities’ concept that forms a major part of the game’s narrative.


The site offers detailed data on London, Paris and Berlin based around an explorable 3D city map which continually feeds information from open sources such as social media accounts like Twitter or Instagram as well as the overall infrastructure of subway activity, traffic light and public toilet locations.


The result is an interactive real-time map of European cities, almost a digital terrain layer of some of the invisible activities to provide a whole new sense of the life of a city. The design and interactivity is very slick with a really useful tutorial feature to talk you through the key elements of the site’s functions and information.