IKEA special ‘election kitchen’
Bit of a tangent from normal posts but I was interested in this promotional campaign by IKEA for their kitchen design service. They have rendered three kitchen layouts and designs to represent the three main political party leaders.
Aside from the comedy names and regardless of whether they necessarily accurately represent the leaders traits, I was interested in the challenge of identifying and translating personal and political characteristics into particular designs and renders. The ability to create visuals that effectively encode qualitative data, as seen in these examples, is a fundamental requirement for information designers. Immersing yourself in solutions like this is an important part of an ongoing development towards mastering the art.